{"id":2962,"date":"2024-08-13T16:29:40","date_gmt":"2024-08-13T14:29:40","guid":{"rendered":"https:\/\/simplon.ci\/?page_id=2962"},"modified":"2025-12-02T14:55:08","modified_gmt":"2025-12-02T13:55:08","slug":"formation-referent-digital","status":"publish","type":"page","link":"https:\/\/simplon.ci\/index.php\/formation-referent-digital\/","title":{"rendered":"Formation – r\u00e9f\u00e9rent digital"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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R\u00e9f\u00e9rent Digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accueil<\/a> > Formations > R\u00e9f\u00e9rent Digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez le r\u00e9f\u00e9rentiel de R\u00e9f\u00e9rent Digital : Comp\u00e9tences cl\u00e9s pour le monde num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Simplon C\u00f4te d’Ivoire, \u00e0 travers sa p\u00e9dagogie active, forme des professionnels comp\u00e9tents dans le domaine du num\u00e9rique. Le m\u00e9tier de R\u00e9f\u00e9rent Digital est l’un des parcours de formation propos\u00e9s par Simplon CI. En tant qu’expert polyvalent, le R\u00e9f\u00e9rent Digital accompagne les organisations dans leur transition num\u00e9rique et les aide \u00e0 d\u00e9velopper leur pr\u00e9sence en ligne. Dans cet article, nous vous pr\u00e9sentons le r\u00e9f\u00e9rentiel de comp\u00e9tences cl\u00e9s pour le m\u00e9tier de R\u00e9f\u00e9rent Digital, tel qu’il est enseign\u00e9 par Simplon C\u00f4te d’Ivoire, mettant en avant les comp\u00e9tences et les savoir-faire requis pour exceller dans ce domaine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie et gestion de projets num\u00e9riques :\u2028<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Simplon CI forme les futurs R\u00e9f\u00e9rents Digitaux \u00e0 la conception et \u00e0 la mise en \u0153uvre d’une strat\u00e9gie digitale coh\u00e9rente, en alignement avec les objectifs de l’entreprise. Ils acqui\u00e8rent les comp\u00e9tences n\u00e9cessaires pour g\u00e9rer des projets num\u00e9riques, analyser les besoins, planifier les actions et coordonner les diff\u00e9rentes parties prenantes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Veille technologique et sectorielle :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans un monde en constante \u00e9volution, Simplon CI met l’accent sur la veille technologique et sectorielle. Les apprenants sont form\u00e9s \u00e0 rester \u00e0 jour sur les derni\u00e8res tendances technologiques et les \u00e9volutions du secteur. Ils apprennent \u00e0 effectuer une veille r\u00e9guli\u00e8re, analyser les opportunit\u00e9s offertes par les nouvelles technologies et \u00e9valuer leur pertinence pour l’entreprise.<\/p>

La formation de Simplon CI met aussi l’accent sur la cr\u00e9ation, le d\u00e9veloppement et l’optimisation de la pr\u00e9sence en ligne de l’entreprise. Les apprenants acqui\u00e8rent les comp\u00e9tences n\u00e9cessaires pour g\u00e9rer les sites web, les r\u00e9seaux sociaux, le r\u00e9f\u00e9rencement (SEO), le marketing de contenu, la gestion de la e-r\u00e9putation, etc. Ils apprennent \u00e0 utiliser les outils et les techniques adapt\u00e9s pour maximiser la visibilit\u00e9 et l’engagement en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Analyse et suivi des performances :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous formons les R\u00e9f\u00e9rents Digitaux \u00e0 l’analyse des donn\u00e9es et des indicateurs cl\u00e9s de performance (KPI) pour \u00e9valuer l’efficacit\u00e9 des actions mises en place. Ils apprennent \u00e0 utiliser des outils d’analyse web pour mesurer l’audience, le comportement des utilisateurs, les conversions, et \u00e0 proposer des recommandations pour am\u00e9liorer les r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Communication et gestion de projet transversale :\u2028<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La formation de Simplon CI met un fort accent sur les comp\u00e9tences en communication et en gestion de projet transversale. Les R\u00e9f\u00e9rents Digitaux apprennent \u00e0 travailler en \u00e9troite collaboration avec diff\u00e9rentes \u00e9quipes (marketing, communication, commercial, IT, etc.) pour assurer la coh\u00e9rence des actions digitales au sein de l’organisation. Ils d\u00e9veloppent des comp\u00e9tences en communication efficace, en travail d’\u00e9quipe et en gestion de projet, ce qui leur permet de coordonner les efforts de toutes les parties prenantes et d’atteindre les objectifs fix\u00e9s.<\/p>

Le r\u00e9f\u00e9rentiel de R\u00e9f\u00e9rent Digital enseign\u00e9 par Simplon C\u00f4te d’Ivoire met en \u00e9vidence les comp\u00e9tences essentielles n\u00e9cessaires pour exercer ce m\u00e9tier dans le monde num\u00e9rique en constante \u00e9volution.<\/p>

Gr\u00e2ce \u00e0 la p\u00e9dagogie active de Simplon CI, les apprenants acqui\u00e8rent les comp\u00e9tences n\u00e9cessaires pour accompagner les entreprises dans leur transformation digitale, am\u00e9liorer leur visibilit\u00e9 en ligne et atteindre leurs objectifs strat\u00e9giques.<\/p>

Si vous \u00eates passionn\u00e9 par le num\u00e9rique et souhaitez vous investir dans ce domaine en pleine expansion, la formation de R\u00e9f\u00e9rent Digital propos\u00e9e par Simplon CI est un excellent choix pour d\u00e9velopper vos comp\u00e9tences et acc\u00e9der \u00e0 de nouvelles opportunit\u00e9s professionnelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Comp\u00e9tences\nvis\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marketing Digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UI\/UX Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Data science et analyse de donn\u00e9es<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cloud computing et services cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intelligence \u00e9motionnelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Graphic Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9silience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Graphic Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9veloppement web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gestion du temps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Esprit d’\u00e9quipe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Machine learning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9veloppement mobile<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Leadership<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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IoT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9f\u00e9rencement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quelques\nd\u00e9bouch\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Chef de projet digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UI\/UX Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Charg\u00e9 de communication digitale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Community manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Responsable marketing digital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Graphic Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Motion Designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Graphic Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sp\u00e9cialiste SEO\/SEM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Analyste web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Growth hacker<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9veloppeur web<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Autres r\u00e9f\u00e9rentiels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Voir tous les r\u00e9f\u00e9rentiels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SAS Hackeuses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Digital, HTML5, CSS3,
WordPress, Graphic Design…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UI\/UX Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Design, User Experience,
Maquettage d\u2019application,
Prototypage…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9veloppeur.se AWS Cloud<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Python, D\u00e9veloppement web,
WordPress, Cloud, DevOps…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Formation Kids<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Electronique, Robotique,
Coding, Jeux<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

R\u00e9f\u00e9rent Digital Accueil > Formations > R\u00e9f\u00e9rent Digital D\u00e9couvrez le r\u00e9f\u00e9rentiel de R\u00e9f\u00e9rent Digital : Comp\u00e9tences cl\u00e9s pour le monde […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-2962","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/pages\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":16,"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/pages\/2962\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/pages\/2962\/revisions\/3555"}],"wp:attachment":[{"href":"https:\/\/simplon.ci\/index.php\/wp-json\/wp\/v2\/media?parent=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}